About us
Villavanda – The Lavender Project
We grow lavender. We sow opportunity. We transform lives.
A rural Mexican business with purpose
We are a rural Mexican business committed to creating jobs, supporting the well-being of our families and the sustainable development of our community.
Our purpose is to promote sustainable farming alternatives, make innovative natural products and champion responsible business practices that contribute to the economic and social growth of our region.
Villavanda – The Lavender Project grows, propagates, produces and sells lavender, and extracts its essential oil, the key ingredient in our natural products, inspired by well-being and the balance of body, soul and spirit.
We believe in the value of our land, the work of our people and the power of agriculture to transform communities.
A story of resilience that blossomed into opportunity
In 2005, our region faced one of its most severe droughts, brought on by low rainfall and high temperatures. It was a major challenge for local farming and pushed us to explore new crops better suited to the conditions of our land.
A visit marked the start of this transformation. Through an exchange of knowledge and new farming perspectives, the idea emerged of growing lavender as a viable crop for the warm, moderately dry climate of our region.
- 2005
The most severe drought in years pushed us to look for crops better suited to our land.
- 2006
In June and July, our founder, Aucencio Domenzain Martínez, trained at Valley View Lavender Farm in Buhl, Idaho: cultivation, propagation, varieties, distillation and drying.
- Alianza de San Antonio
Founded in 1999 and based in Albuquerque, New Mexico, the organization helped shape the project from the very beginning.
- Azul Lavanda
A farm business is born with a model of social responsibility, dedicated to growing lavender and extracting its essential oil.
- El Proyecto de Lavanda
The name our customers know us by.
- Villavanda
Today we are Villavanda – The Lavender Project.
What began as a response to hard times in the fields grew into an initiative that brings together agriculture, innovation, entrepreneurship and a commitment to community development.
Quality and purpose, recognized
Marca GTO
Marca Guanajuato is a State Government initiative that promotes the tourism, culture and identity of the region. For making natural, good-quality products, and after meeting all of its requirements, we earned this distinction, which backs quality products made with purpose. We hold the Marca Guanajuato Internacional distinction, valid through 2030, and our products carry the Hecho en México (Made in Mexico) seal from Mexico's Ministry of Economy.
AIM2Flourish
The Lavender Project was recognized by AIM2Flourish for its environmental, economic, cultural and social impact on the community. Our story was selected for publication and is competing for one of its 17 awards.
USLGA
We are active members of the United States Lavender Growers Association (USLGA), which connects small growers through education and market access, and promotes the lavender industry.
Products with purpose
When you buy our products, you become part of the change in our community.